![]() When consumers click on the ad, they are redirected to the coupon section on Hobby Lobby’s mobile site. The Hobby Lobby mobile ad features the company’s logo with copy that encourages users to tap for a 40 percent off coupon. ![]() Hobby Lobby and its affiliated Hemispheres, Mardel and Crafts Etc.! retailers operate 540 store locations in 41 states. Hobby Lobby sells arts and crafts supplies. While the mobile site is good on its own, the mobile advertising portion has proven to be effective,” said Scott Harris, advertising manager at Hobby Lobby, Oklahoma City, OK. “We’ve seen a good return on mobile advertising. ![]() The coupons are good for one week and must be redeemed in-store. ![]() Hobby Lobby is running ads inside the mobile sites of news organizations such as The Associated Press and the Denver Post. Hobby Lobby is using mobile coupons and location to its advantage with an advertising campaign that encourages consumers to visit a store to redeem a time-sensitive offer. ![]()
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